| ISBN |
1803926260 (hardback)
|
| ISBN13桁 |
9781803926261 (hardback)
|
| 無効なISBN等 |
9781803926278 (ebook)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 本タイトル |
Elgar encyclopedia of consumer behavior /
|
| 著者名 |
edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak.
|
| 出版地・頒布地 |
Cheltenham, UK ;
|
| 出版者・頒布者名 |
Edward Elgar Publishing,
|
| 出版年・頒布年 |
[2024],
|
| 数量 |
xii, 315 pages ;
|
| 大きさ |
26 cm
|
| 書誌注記 |
Includes bibliographical references.
|
| 要約、抄録、注釈等 |
"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes important related terms within each entry to help further independent analysis. Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies"-- Provided by publisher.
|
| 著者標目 |
Gollnhofer, Johanna.
Hofstetter, Reto.
Tomczak, Torsten.
|
| シリーズ名・巻次 |
Elgar encyclopedias in business and management |
| 一般件名 |
Consumer protection -- Encyclopedias.
Consumer behavior. |
| 資料情報1 |
『Elgar encyclopedia of consumer behavior /』（Elgar encyclopedias in business and management） edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak. Edward Elgar Publishing, [2024],
（所蔵館：中央
請求記号：RF/675.0/E41/E2
資料コード：7118525192）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352068145 |
