Alina Wheeler and Joel Katz. -- Wiley, -- [2011], c2011. --


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ISBN 0470433426 (hardback)
ISBN13桁 9780470433423 (hardback)
テキストの言語 英語                  
分類:NDC10版 674.0
個人著者標目 Wheeler, Alina,
生没年等 1948-
本タイトル Brand Atlas :
タイトル関連情報 Branding intelligence made visible /
著者名 Alina Wheeler and Joel Katz.
出版地・頒布地 Hoboken, New Jersey :
出版者・頒布者名 Wiley,
出版年・頒布年 [2011], c2011.
数量 144 p. :
他の形態的事項 ill. (some col.) ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (p. 134-136) and index.
要約、抄録、注釈等 "An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets"--,"Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"--
著者標目 Katz, Joel.
一般件名 Brand name products.
Branding (Marketing)
資料情報1 『Brand Atlas : Branding intelligence made visible /』 Alina Wheeler and Joel Katz. Wiley, [2011], c2011. (所蔵館:中央  請求記号:F/674.0/W56/B  資料コード:5021193660)